The social recruiting and marketing 
platform LinkedIn recently announced a new voice messaging feature. It 
allows users to record and send brief audio clips instead of typing out 
messages. This feature can help reduce the time it takes to reach out to
 potential recruits and adds a personal touch from your business. That 
personal experience could make the difference for talented applicants 
who are used to getting a canned response.
 
Maximizing This Feature
 
Using this feature can 
combat the perception that your company doesn’t care about applicants on
 a personal level. With this in mind, consider using voice replies to 
show applicants you care. If a person thinks you don’t care about their 
application, why should they want to work for you?